150 components, redesigned for cost.
Context: a consumer hardware product at the edge of cost viability.
The product was finished, tooled, and had been shipping for years, but its profit margins were pinched. The client needed a path back to healthy margins without reopening the industrial design or forcing heavy requalification through the manufacturer.
Approach: a detailed mechanical and electrical rebuild against the same ID, functionality, and UX.
We respected what was working and tackled what wasn't. Rather than re-specifying every part, we focused on the components where meaningful cost was hiding. Packaging was reworked end-to-end with chargeable-weight as a core cost-down target. The product that comes out the other side looks the same, feels the same, and ships with a fraction of the cost.
Mechanical and electrical part count reduced where cost was hiding. Assemblies simplified. Materials and processes pressure-tested against the function they actually needed to perform.
Box geometry and internal structure rebuilt against the new product envelope, cutting chargeable weight in half.
& −50% chargeable weight
Mechanical & electrical redesign